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Sponge Bob Campaign

3/12/2015

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In late 2013, I tied to Macy's Helard Square in NYC as part of visual team. Visual merchandising is my original career, and I always wanted to go back. I finally landed the dream team here!

The long journey of a $400 million renovation has been going on at Macy's flagship. I had started Men's renovation, styled mannequins and set ups for up coming holidays. I also had styled the all mannequins on the lady's shoes floor that represents the most progress fashion.

After a month past, the director of Windows hooked me up to be a part of their team. Now, I proudly work on window campaigns.

In 2014, there was a big campaign that Macy's designed and sold their original Sponge Bob for holiday gift. As of the biggest hand-creative job, I built a pineapple house (where Sponge Bob lives :)) with co-worker who is an expert of paint and sculpture.

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    Yuko Nakao

    Chief Stylist
    Behind ESTHÉTIQUE, I am a New York-based stylist and visual merchandiser who has experiences working for major department stores, wholesale retailers, editorials, celebrities and worldwide brands such as  MaxMara.
    ニューヨークベースに活動する
    スタイリスト/ヴィジュアルマーチャンダイザー。
    これまでのクライアントに主要百貨店、製造小売、エディトリアル、アーティスト、MaxMaraをはじめインポート販売事業のブランディングなどに携わる。

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